Artesian Well Starter Package
Branding & Identity / Web Design
Developed a distinctive visual identity and digital presence for Artesian Well Coaching to support its unique leadership development approach.
A progression of the logo from the early drafts to the final
Artesian Well Starter Package (2021)
I designed a complete visual identity for Aija Simmons’ leadership development consultancy. This project included creating a custom logo, a cohesive brand font set, and a user-friendly website on Squarespace to enhance the brand’s digital presence. The final product effectively reflects the consultancy’s mission and vision.
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To develop a comprehensive starter package, including a logo, landing page, and email assets, to establish a strong visual and digital presence for Aija Simmons’ leadership development consultancy.
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Created a full visual identity for Artesian Well Coaching, designing a logo, fonts, and a custom website to communicate the consultancy’s unique approach to leadership development.
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Established a cohesive and impactful visual presence for the brand with a custom website and logo that effectively represented the consultancy's mission. The website was developed on Squarespace and can be viewed at artesianwellcoaching.com.
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Worked closely with Aija Simmons to understand the consultancy’s ethos and leadership development approach to shape the visual identity.
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Adobe Illustrator
Procreate
Squarespace
Artesian Well Coaching website