Change Adds Up
Graphic Design / Project Management / Web Design
A media campaign that empowered Nashvillians to take small, everyday actions to reduce household food waste and support sustainability.
gifs for Facebook and Instagram, designed in Adobe Illustrator and Photoshop.
Change Adds Up (2021)
Change Adds Up was a paid media campaign for Urban Green Lab designed to educate Nashvillians on reducing household food waste. I created digital assets for social media platforms like Twitter and Meta, targeting individuals aged 18–49 interested in sustainability. The campaign raised awareness by showcasing how small actions can collectively address a large-scale environmental issue.
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To educate Nashvillians aged 18–49 on household food waste and inspire collective action through small, everyday changes.
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I led the design of paid media campaign assets, including social media graphics and gifs, to raise awareness about food waste and encourage sustainability in the community.
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The campaign successfully reached Nashvillians through paid media on Twitter and Meta platforms, increasing awareness and engagement around food waste.
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I worked with a team at GS&F to create content strategy and ensured alignment with campaign objectives.
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Adobe Illustrator
Adobe Photoshop
Change Adds Up landing page